How to display social and environmental sustainability of food products?

Fatiha Fort (1, 2) , Laura Solaroli (3, 4)

1 UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs
2 Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier
3 AFNOR - Association Française de Normalisation
4 UM - Université de Montpellier

Sustainability concept has become an important subject in the people daily consumption. Therefore, many companies have changed their way of working to meet consumers' new expectations in terms of food impacts on the environment and society. In food market, consumers are considered as principal stakeholders and therefore the most important actors for the transition towards a more sustainable production. Moreover the issue of the sustainability of products ans its eco-labelling hase been raised in order to allow consumers to choose "sustainable" products. We porpose in this article to evaluate the consumer behavior toward sustainable food products information. Sustainability is reflected in its environmental and social dimensions. An experiment results show that the information on sustainability brings additional value of the product. Social sustainability is becoming increasingly more important for consumers compared to environmental impacts. Results lead to recommendations about the way it will be suitable to display the product sustanability information.

Mots clés: food; sustainability; consumer

Mots clés: social impact; environmental impact

Domaines: Gestion et management

Fatiha Fort, Laura Solaroli. How to display social and environmental sustainability of food products?. Journal of Advanced Agricultural Technologies, 2018, 5 (2), pp.103-108. ⟨hal-02620248⟩