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Journal Articles Journal of Banking and Finance Year : 2020

Card-Sales Response to Merchant Contactless Payment Acceptance

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Abstract

Disruptive innovations in digital payments are happening in a large number of countries around the world. In this paper, we investigate how merchants’ acceptance of a contactless card technology affects card sales. Using score matching and difference-in-difference techniques on a unique sample of about 275,580 merchants in France, we find that accepting contactless payments in 2018 increases the card-sales amount by 15.3 percent on average (and by 17.1 percent the card-sales count) compared to merchants who do not accept contactless payments. We also find evidence that accepting contactless payments exerts a positive spillover of about 1.3 percent in the amount of contact card sales, and thus significantly increases the average annual card-sales amount and count for small merchants and new entrepreneurs
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Dates and versions

hal-02296302 , version 1 (25-09-2019)
hal-02296302 , version 2 (25-08-2020)

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David Bounie, Youssouf Camara. Card-Sales Response to Merchant Contactless Payment Acceptance. Journal of Banking and Finance, inPress, pp.105938. ⟨10.1016/j.jbankfin.2020.105938⟩. ⟨hal-02296302v2⟩
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