Estimating Consumer Inertia in Repeated Choices of Smartphones* - Archive ouverte HAL Access content directly
Journal Articles Journal of Industrial Economics Year : 2021

Estimating Consumer Inertia in Repeated Choices of Smartphones*

(1, 2, 3) , (4)
1
2
3
4

Abstract

For a sample of 9,799 subscribers to a single mobile operator, we observe switching between mobile handsets between July 2011 and December 2014. We estimate a discrete choice model in which we account for disutility from switching to different operating systems and brands. Our estimation results indicate the presence of significant inertia in the choice of operating systems and brands. We use our model to simulate market shares in the absence of switching costs and conclude that the market shares of Android and smaller operating systems would increase at the expense of the market share of iOS in such context.
Fichier principal
Vignette du fichier
MS2019026_final.pdf (1004.14 Ko) Télécharger le fichier
Origin : Files produced by the author(s)

Dates and versions

hal-03235889 , version 1 (26-05-2021)

Identifiers

Cite

Lukasz Grzybowski, Ambre Nicolle. Estimating Consumer Inertia in Repeated Choices of Smartphones*. Journal of Industrial Economics, 2021, 69 (1), pp.33-82. ⟨10.1111/joie.12239⟩. ⟨hal-03235889⟩
340 View
83 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More