Economies of Scale in Media Markets

M. Bourreau 1
1 LTCI - Laboratoire Traitement et Communication de l'Information
Abstract :

Economies of Scale in Media Markets

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Submitted on : Thursday, April 29, 2010 - 8:19:09 PM
Last modification on : Thursday, October 17, 2019 - 12:36:07 PM

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  • HAL Id : hal-00477679, version 1

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M. Bourreau. Economies of Scale in Media Markets. Wolfgang Donsbach. International Encyclopedia of Communication, Wiley-Blackwell Publishing, pp.1426-1430, 2008. ⟨hal-00477679⟩

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