S. Athey and G. Ellison, Position Auctions with Consumer Search, The Quarterly Journal of Economics, vol.126, issue.3, pp.1213-1270, 2011.
DOI : 10.1093/qje/qjr028

R. Berman and Z. Katona, The Role of Search Engine Optimization in Search Marketing, Marketing Science, vol.32, issue.4, pp.644-651, 2013.
DOI : 10.1287/mksc.2013.0783

Y. Chen and C. He, Paid Placement: Advertising and Search on the Internet, SSRN Electronic Journal, vol.121, issue.556, pp.309-328, 2011.
DOI : 10.2139/ssrn.936472

P. Coucheney, P. Maillé, and B. Tuffin, Comparison of search engines non-neutral and neutral behaviors, ACM SIGMETRICS Performance Evaluation Review, vol.40, issue.2, pp.14-17, 2012.
DOI : 10.1145/2381056.2381060
URL : https://hal.archives-ouvertes.fr/hal-00694524

G. D. Acquisto, P. Maillé, M. Naldi, and B. Tuffin, Impact on retail prices of non-neutral wholesale prices for content providers, Proceedings of the 8th Euro-NF Conference on Next Generation Internet NGI 2012, pp.111-117, 2012.
URL : https://hal.archives-ouvertes.fr/hal-00725050

N. Gandal, The dynamics of competition in the internet search engine market, International Journal of Industrial Organization, vol.19, issue.7, pp.1103-1117, 2001.
DOI : 10.1016/S0167-7187(01)00065-0

J. Grimmelmann, The next digital decade: Essays on the future of the Internet, pp.435-460, 2010.

A. Hagiu and B. Jullien, Why do intermediaries divert search? The RAND, Journal of Economics, vol.42, issue.2, pp.337-362, 2011.

L. D. Introna and H. Nissenbaum, Shaping the Web: Why the Politics of Search Engines Matters, Information Society, vol.16, issue.3, pp.169-185, 2000.

M. Levene, An introduction to search engines and web navigation, 2011.
DOI : 10.1002/9780470874233

P. Maillé, E. Markakis, M. Naldi, G. D. Stamoulis, and B. Tuffin, Sponsored search auctions: an overview of research with emphasis on game theoretic aspects, Electronic Commerce Research, vol.2, issue.1, pp.265-300, 2012.
DOI : 10.1007/s10660-012-9094-8

P. Maillé and B. Tuffin, Telecommunication Network Economics: From Theory to Practice, 2014.
DOI : 10.1017/CBO9781139507103

G. A. Manne and J. D. Wright, If search neutrality is the answer, what's the question? Law and Economics Research Paper Series 11-37, 2011.

M. Naldi, Concentration indices and Zipf???s law, Economics Letters, vol.78, issue.3, pp.329-334, 2003.
DOI : 10.1016/S0165-1765(02)00251-3

M. Naldi and G. D. Acquisto, Performance of the Vickrey auction for digital goods under various bid distributions, Performance Evaluation, vol.65, issue.1, pp.10-31, 2008.
DOI : 10.1016/j.peva.2007.02.002

A. Odlyzko, Network Neutrality, Search Neutrality, and the Never-ending Conflict between Efficiency and Fairness in Markets, Review of Network Economics, vol.8, issue.1, pp.40-60, 2009.
DOI : 10.2202/1446-9022.1169

M. J. Osborne, A. Rubinstein, T. Sheu, and K. Carley, A Course in Game Theory Monopoly Power on the Web -A Preliminary Investigation of Search Engines, 29th TPRC Conference, 1994.

R. Telang, U. Rajan, and T. Mukhopadhyay, The Market Structure for Internet Search Engines, J. of Management Information Systems, vol.21, issue.2, pp.137-160, 2004.

A. White, Search engines: Left side quality versus right side profits, International Journal of Industrial Organization, pp.1-12, 2013.